Client: Pokemon Go
Client: Pokemon Go
Client: Pokemon Go
Role: Branding, Marketing,
Advertising, Graphic Design
Year: 2024
Location: Saudi Arabia
Where the world’s biggest AR game met the world’s boldest gaming ambition at Boulevard City, Riyadh.
Where the world’s biggest AR game met the world’s boldest gaming ambition at Boulevard City, Riyadh.
Where the world’s biggest AR game met the world’s boldest gaming ambition at Boulevard City, Riyadh.
Overview
Overview
Overview
When Pokémon GO first launched in 2016.
It didn’t just change how we played games, it changed how we moved through the world. With over one billion downloads and 20 million players logging in every week, it’s become a part of everyday life for millions.
The numbers speak for themselves, but the energy of the community speaks even louder. For its Saudi Arabia debut, we knew it had to be more than just a launch. It had to be a moment.
Our journey began at the very top with a pitch to the King of Saudi Arabia. Because if you’re going to dream, dream boldly.
When Pokémon GO first launched in 2016. It didn’t just change how we played games, it changed how we moved through the world. With over one billion downloads and 20 million players logging in every week, it’s become a part of everyday life for millions.
The numbers speak for themselves, but the energy of the community speaks even louder. For its Saudi Arabia debut, we knew it had to be more than just a launch. It had to be a moment. Our journey began at the very top with a pitch to the King of Saudi Arabia. Because if you’re going to dream, dream boldly.
When Pokémon GO first launched in 2016, it didn’t just change how we played games, it changed how we moved through the world. With over one billion downloads and 20 million players logging in every week, it’s become a part of everyday life for millions.
The numbers speak for themselves, but the energy of the community speaks even louder. For its Saudi Arabia debut, we knew it had to be more than just a launch. It had to be a moment.
Our journey began at the very top with a pitch to the King of Saudi Arabia. Because if you’re going to dream, dream boldly.
When Pokémon GO first launched in 2016, it didn’t just change how we played games, it changed how we moved through the world. With over one billion downloads and 20 million players logging in every week, it’s become a part of everyday life for millions.
The numbers speak for themselves, but the energy of the community speaks even louder. For its Saudi Arabia debut, we knew it had to be more than just a launch. It had to be a moment.
Our journey began at the very top with a pitch to the King of Saudi Arabia. Because if you’re going to dream, dream boldly.
The challenge
The challenge
The challenge
How do you launch one of the world’s most iconic games in a market that’s never seen it before, and make it feel instantly at home?
For Pokémon GO
For Pokémon GO
For Pokémon GO
For Pokémon GO, the challenge was to break into a new region with scale, substance, and soul. Not just to be seen, but to be played and loved.
For Pokémon GO, the challenge was to break into a new region with scale, substance, and soul. Not just to be seen, but to be played and loved.
For Pokémon GO, the challenge was to break into a new region with scale, substance, and soul. Not just to be seen, but to be played and loved.
For Pokémon GO, the challenge was to break into a new region with scale, substance, and soul. Not just to be seen, but to be played and loved.
For Saudi Arabia
For Saudi Arabia
For Saudi Arabia
For Saudi Arabia, it was bigger than a game. This was about turning Riyadh into a magnet for global gamers, using one unforgettable event to signal the Kingdom’s ambition to lead the e-sports world.
For Saudi Arabia, it was bigger than a game. This was about turning Riyadh into a magnet for global gamers, using one unforgettable event to signal the Kingdom’s ambition to lead the e-sports world.
For Saudi Arabia, it was bigger than a game. This was about turning Riyadh into a magnet for global gamers, using one unforgettable event to signal the Kingdom’s ambition to lead the e-sports world.
Two forces, one shared goal:
Create a launch that feels inevitable in hindsight.
The Strategy
The Strategy
Phase I: Get the Word Out
Phase I: Get the Word Out
The project was kicked off with top billing on Google Play and the App Store, launched local social channels, and ran a sharp paid media push to drive awareness and downloads.
The project was kicked off with top billing on Google Play and the App Store, launched local social channels, and ran a sharp paid media push to drive awareness and downloads.
Phase II: Build the Hype
Phase II: Build the Hype
From targeted digital ads and influencer partnerships to in-game promos and community-led buzz, we kept the momentum climbing.
From targeted digital ads and influencer partnerships to in-game promos and community-led buzz, we kept the momentum climbing.
Phase III: Own the Streets
Phase III: Own the Streets
Boulevard City became our playground. Outdoor takeovers, live events, real-world meets in-game magic, all leading up to the main event.
Boulevard City became our playground. Outdoor takeovers, live events, real-world meets in-game magic, all leading up to the main event.
Game Meets Ground
Game Meets Ground
Game Meets Ground
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Game Meets Ground
Game Meets Ground
Game Meets Ground
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Boulevard City, Levelled Up
Boulevard City, Levelled Up
Boulevard City, Levelled Up
We transformed the space into a Pokémon-themed wonderland - full of energy, colour, and a touch of nostalgia. Think giant PokéStops, immersive activities, rare encounters, and the hum of
shared excitement.
In a nod to the iconic Mewtwo Raid from the original Times Square launch, we recreated that moment right here in Riyadh. Big screens, bigger cheers.
We transformed the space into a Pokémon-themed wonderland - full of energy, colour, and a touch of nostalgia. Think giant PokéStops, immersive activities, rare encounters, and the hum of
shared excitement.
In a nod to the iconic Mewtwo Raid from the original Times Square launch, we recreated that moment right here in Riyadh. Big screens, bigger cheers.
We transformed the space into a Pokémon-themed wonderland - full of energy, colour, and a touch of nostalgia. Think giant PokéStops, immersive activities, rare encounters, and the hum of shared excitement.
In a nod to the iconic Mewtwo Raid from the original Times Square launch, we recreated that moment right here in Riyadh. Big screens, bigger cheers.
We transformed the space into a Pokémon-themed wonderland - full of energy, colour, and a touch of nostalgia. Think giant PokéStops, immersive activities, rare encounters, and the hum of shared excitement.
In a nod to the iconic Mewtwo Raid from the original Times Square launch, we recreated that moment right here in Riyadh. Big screens, bigger cheers.
The event
The event
The event
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
Key arts were created to bring key locations were brought to life inside the game, guided in collaboration with the Saudi Tourism Authority. A seamless blend of physical and digital discovery.
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025