Client: Noku
Role: Branding, Marketing,
Advertising, Graphic Design
Year: 2024
Location: India
A vision without boundaries.
A brand with intention.
This is where Indian furniture found its future.
A vision without boundaries. A brand with intention. This is where Indian furniture found its future.
A vision without boundaries. A brand with intention. This is where Indian furniture found its future.
A vision without boundaries.
A brand with intention. This is where Indian furniture found its future.
Overview
Overview
Overview
Noku is a studio of designers, creatives and craftsmen redefining Indian furniture; not by looking back, but by looking further.
Rooted in culture, informed by craft, and unbound by time.
Noku is a studio of designers, creatives and craftsmen redefining Indian furniture; not by looking back, but by looking further.
Rooted in culture, informed by craft, and unbound by time.
Noku is a studio of designers, creatives and craftsmen redefining Indian furniture; not by looking back, but by looking further.
Rooted in culture, informed by craft, and unbound by time.
Noku creates pieces that feel inevitable.
Noku creates pieces that feel inevitable.
Noku creates pieces that feel inevitable.
Noku creates pieces that feel inevitable.
The Challenge
The Challenge
The Challenge
Though India is a land steeped in craft, its furniture lacked a clear, contemporary identity. Often confined to heritage styles or global imitations, there was little that spoke to the modern Indian spirit rooted in tradition, but reaching forward.
GoodEarth, known for sustainable, high-end housing in Bangalore, had a small in-house team quietly making waves with their interiors. But the vision was larger.
Though India is a land steeped in craft, its furniture lacked a clear, contemporary identity. Often confined to heritage styles or global imitations, there was little that spoke to the modern Indian spirit rooted in tradition, but reaching forward.
GoodEarth, known for sustainable, high-end housing in Bangalore, had a small in-house team quietly making waves with their interiors. But the vision was larger.
Though India is a land steeped in craft, its furniture lacked a clear, contemporary identity. Often confined to heritage styles or global imitations, there was little that spoke to the modern Indian spirit rooted in tradition, but reaching forward.
GoodEarth, known for sustainable, high-end housing in Bangalore, had a small in-house team quietly making waves with their interiors. But the vision was larger.
It needed a name, a face, and a voice to match its ambition. It needed Noku.
It needed a name, a face, and a voice to match its ambition. It needed Noku.
It needed a name, a face, and a voice to match its ambition. It needed Noku.
A strategy that began with a question
A strategy that began with a question
A strategy that began with a question
What does the future of Indian furniture look like?
What We Did
What We Did
What We Did
From foundational brand strategy to visual identity and tone of voice, every element was crafted to reflect Noku’s core belief:
From foundational brand strategy to visual identity and tone of voice, every element was crafted to reflect Noku’s core belief:
From foundational brand strategy to visual identity and tone of voice, every element was crafted to reflect Noku’s core belief:
Furniture can shape the way we live, think, and feel.
Up next
We're ready when you are.
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@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025