Client: Pokemon Go
Role: Branding, Marketing,
Advertising, Graphic Design
Year: 2024
Location: India
Designing campaigns for Pokemon Go
Pokemon Go's first campaign in India
Mumbai City Safari Campaign
Mumbai City Safari Campaign
Mumbai City Safari Campaign
Mumbai’s boundless spirit inspired a campaign designed for exploration, challenge and discovery
Mumbai’s boundless spirit inspired a campaign designed for exploration, challenge and discovery
Mumbai’s boundless spirit inspired a campaign designed for exploration, challenge and discovery
For the first live Pokémon GO event in India, the city buzzed with the excitement of in-game challenges: take this route, walk these steps, catch that Pokémon. Rewards awaited those who went the extra mile, performance was not just measured, but celebrated.
Campaign branding adorned parks, public walkways and ferries, setting the tone for an incredible shared adventure. The format went beyond a simple event, encouraging players across age and background to step out, play together, and turn city life into a journey of its own. Mumbai was not just playing a game; it was hosting a movement.
For the first live Pokémon GO event in India, the city buzzed with the excitement of in-game challenges: take this route, walk these steps, catch that Pokémon. Rewards awaited those who went the extra mile, performance was not just measured, but celebrated.
Campaign branding adorned parks, public walkways and ferries, setting the tone for an incredible shared adventure. The format went beyond a simple event, encouraging players across age and background to step out, play together, and turn city life into a journey of its own. Mumbai was not just playing a game; it was hosting a movement.
For the first live Pokémon GO event in India, the city buzzed with the excitement of in-game challenges: take this route, walk these steps, catch that Pokémon. Rewards awaited those who went the extra mile, performance was not just measured, but celebrated.
Campaign branding adorned parks, public walkways and ferries, setting the tone for an incredible shared adventure. The format went beyond a simple event, encouraging players across age and background to step out, play together, and turn city life into a journey of its own. Mumbai was not just playing a game; it was hosting a movement.
Designing for festivals
Holi - The festival of colours
Holi -
The festival of colours
Colourful Campaign, Cricket Fandom and Creative Joy
Colourful Campaign, Cricket Fandom and Creative Joy
Colourful Campaign, Cricket Fandom and Creative Joy
Holi is India’s festival of colour and community spirit, so we designed a campaign that matched its vibrance. Powders of every hue and marigold garlands filled the creative suite as Pokémon GO took on a festival-inspired look. To make the celebration even bigger, IPL cricket stars joined the campaign, bringing their fan-following, and blending sporting fun with joyful festival visuals.
Families, children and new players found themselves a part of the celebration, whether playing on the street, in the app, or from the stands. Our audience grew, the app saw a rush of new sign-ups, and everyone joined in the digital festival, wiping away the line between play and tradition.
Holi is India’s festival of colour and community spirit, so we designed a campaign that matched its vibrance. Powders of every hue and marigold garlands filled the creative suite as Pokémon GO took on a festival-inspired look. To make the celebration even bigger, IPL cricket stars joined the campaign, bringing their fan-following, and blending sporting fun with joyful festival visuals.
Families, children and new players found themselves a part of the celebration, whether playing on the street, in the app, or from the stands. Our audience grew, the app saw a rush of new sign-ups, and everyone joined in the digital festival, wiping away the line between play and tradition.
Holi is India’s festival of colour and community spirit, so we designed a campaign that matched its vibrance. Powders of every hue and marigold garlands filled the creative suite as Pokémon GO took on a festival-inspired look. To make the celebration even bigger, IPL cricket stars joined the campaign, bringing their fan-following, and blending sporting fun with joyful festival visuals.
Families, children and new players found themselves a part of the celebration, whether playing on the street, in the app, or from the stands. Our audience grew, the app saw a rush of new sign-ups, and everyone joined in the digital festival, wiping away the line between play and tradition.
Designing for festivals
Diwali - The Festival of Lights
Diwali - The Festival of Lights
Diwali - The Festival of Lights
Pikachu in a Saree Lights Up the Festival
Pikachu in a Saree Lights Up the Festival
Pikachu in a Saree Lights Up the Festival
Diwali called for something truly special, a cultural moment as bright as the festival itself. The campaign was a burst of diyas, rangoli, and spectacle, with Pikachu in the starring role, elegantly draped in a saree. This singular image became the symbol of the event and a celebration of diversity and inclusivity, running across posters, banners, and all creative assets.
From laughter to headlines, Pikachu in a saree captured hearts everywhere. The campaign lit up homes and social feeds alike, with an astounding one billion in total estimated reach and 124 million impressions shining just for Pokémon GO.
Diwali called for something truly special, a cultural moment as bright as the festival itself. The campaign was a burst of diyas, rangoli, and spectacle, with Pikachu in the starring role, elegantly draped in a saree. This singular image became the symbol of the event and a celebration of diversity and inclusivity, running across posters, banners, and all creative assets.
From laughter to headlines, Pikachu in a saree captured hearts everywhere. The campaign lit up homes and social feeds alike, with an astounding one billion in total estimated reach and 124 million impressions shining just for Pokémon GO.
Diwali called for something truly special, a cultural moment as bright as the festival itself. The campaign was a burst of diyas, rangoli, and spectacle, with Pikachu in the starring role, elegantly draped in a saree. This singular image became the symbol of the event and a celebration of diversity and inclusivity, running across posters, banners, and all creative assets.
From laughter to headlines, Pikachu in a saree captured hearts everywhere. The campaign lit up homes and social feeds alike, with an astounding one billion in total estimated reach and 124 million impressions shining just for Pokémon GO.
The Magic Ingredient
The Magic Ingredient
The Magic Ingredient
Every part of every campaign was designed to belong genuinely - within India’s festival calendar. Bold, witty, and tailored with real attention to local pride and diversity, our campaigns brought together families, friends and entire communities, growing Pokémon GO into a game everyone wanted to play.
Pokémon GO in India stands as an invitation: come celebrate, no matter who you are, and make every street, step, and festival a part of your own story.
Every part of every campaign was designed to belong genuinely - within India’s festival calendar. Bold, witty, and tailored with real attention to local pride and diversity, our campaigns brought together families, friends and entire communities, growing Pokémon GO into a game everyone wanted to play.
Pokémon GO in India stands as an invitation: come celebrate, no matter who you are, and make every street, step, and festival a part of your own story.
Every part of every campaign was designed to belong genuinely - within India’s festival calendar. Bold, witty, and tailored with real attention to local pride and diversity, our campaigns brought together families, friends and entire communities, growing Pokémon GO into a game everyone wanted to play. Pokémon GO in India stands as an invitation: come celebrate, no matter who you are, and make every street, step, and festival a part of your own story.
Every part of every campaign was designed to belong genuinely - within India’s festival calendar. Bold, witty, and tailored with real attention to local pride and diversity, our campaigns brought together families, friends and entire communities, growing Pokémon GO into a game everyone wanted to play.
Pokémon GO in India stands as an invitation: come celebrate, no matter who you are, and make every street, step, and festival a part of your own story.
Up next
Up next
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
We're ready when you are.
Follow us on:
@ Copyright Naro 2025
Pokemon Go's first campaign in India
Mumbai City Safari Campaign